Promo Videos for Trade Show
This client, within the commercial cleaning industry, requested multiple videos: 1 for general use on their website and social media as well as 3 shorter videos to display during their trade show. The client was happy with the final product and the degree of creativity in each video.
Since these videos were for a trade show, they had a strict deadline allowing 1.5 months for everything from storyboarding to production. I had the privilege to work alongside a talented motion graphics designer who brought my visions to life. Although I did not do the designing, I storyboarded each video, wrote the scripts, recorded the voice over, managed the project, communicated with the client, and provided edits for revision. Each video responds to various pain points of the target audience that affects them daily.
This project had its own unique set of challenges since the client did not have extensive branding established beforehand. For example, they wanted a "villain" and "hero" for these videos to engagingly tell a story all while ensuring it is directed at their target audience.
Another challenge was omitting voice overs for the trade show videos. We designed them to be flashy visually and have interesting sound effects so that they would capture the attention of people walking by. Consequently, there was more emphasis on the storyboarding to create a cohesive and attractive storyline.
The client was satisfied with the videos that supplemented their booth at the trade show. Browse the videos to explore their creative angles.
