About Nicole
Raised under the Arizona sun, I proudly call the desert my home. When I’m not writing or collaborating with clients, you’ll find me country swing dancing or playing guitar!
My passion for servant leadership has opened the door to some incredible experiences - from founding a country swing dance club at GCU to kickstarting a college ministry at my home church.
As a self-described introvert with extroverted tendencies, I was drawn to marketing because it pushes me creatively while allowing me to connect with people in meaningful ways.
Keep reading to explore some of the marketing roles I’ve been a part of!
Experience
Freelance Copywriter
Independent Contractor | 2024-2025
Work alongside clients to increase organic traffic and raise brand awareness by writing high quality long and short-form content such as social media ad scripts, blogs, eBooks, educational courses, and nurturing email campaigns.
Conduct thorough keyword research and use AI writing tools to optimize all content for search engine rankings and maximum efficiency.
Create social media strategies, lead magnets, and brand-building campaigns for real estate agents and beauty clients.
Designed and built an educational UGC course that integrated marketing automation, email copywriting, and an online community into the CRM (Go High Level).
Digital Marketer
Phase One Ventures | 2023
Ensured messaging complied with company guidelines and was free of grammatical errors.
Collaborated and interviewed C-Suite execs, stakeholders, designers, developers, and sales team to extract key details from SMEs to create a clear narrative for every piece of content.
Created GTM (go-to-market) content strategies for new softwares and ventures within the tech, SaaS, eCommerce, identity resolution, and credit repair spaces.
Managed and executed content calendars for digital channels such as blogs, emails, press releases, newsletters, organic social media, paid ads, and case studies.
Storyboarded, wrote scripts, recorded voice overs, and acted for video content such as movie theater ads, promotional trade show videos, and social media ads.
Edited title tags, meta descriptions, keywords, and headers for SEO best practices while analyzing LightHouse Reports to ensure page speed and health.
Student Marketing Researcher
Grand Canyon Education | 2022-2023
Performed and delivered competitor gap analyses and SWOT analyses in a timely manner.
Fulfilled requests for specific information by monitoring competitors and company while aggregating and interpreting primary data.
Marketing Communication Assistant
Valent USA | 2022
Created and edited product guide book utilizing InDesign that was distributed to Midwestern clients.
Used Google Analytics, InDesign, and QR codes to form a campaign for product guide book.
Reviewed, edited, and tagged digital assets as well as designed a sustainable method for organizing metadata.
Cleaned, analyzed, and interpreted consumer data.
Photographed national conference for social media platforms.
Education
Grand Canyon University
B.A. Communications
B.S. Applied Marketing
Honors College
Summa Cum Laude
Highlights:
-
Awarded to graduates with over 1200+ hours of applied leadership experience.
-
Founded American Kids Country Swing Club where we instructed free country swing and line dance lessons weekly for hundreds of students. Organized competitions, fundraising events, and school-wide gatherings.
-
Scholarship-awarded leadership position for hosting weekly bible studies and mentoring students on my residence hall floor.
-
Appointed as a mentor for younger peers in the Honors College to provide guidance and support throughout the year. Met regularly with students to connect them to campus resources and opportunities.
-
Served as a spokesperson for the Honors College student body. Helped represent student interests, provide feedback to faculty, and plan events for the honors community.
Certifications
This is a growing collection of certifications that reflect my commitment to lifelong learning and continuous growth. I’m always eager to expand my skills and stay ahead in a constantly evolving field.
Hubspot Social Media Marketing
Hubspot Email Marketing
SEMRush Crafting A Winning SEO Strategy: A Guide for In-House Marketers
Google Analytics
Google Digital Marketing
Communications
Project Management
Copywriting
Creativity
Detail-Oriented
Problem Solving
On-Page SEO
Market Research
Content Creation
Editing
Communications Project Management Copywriting Creativity Detail-Oriented Problem Solving On-Page SEO Market Research Content Creation Editing
Google Analytics
Meta Business Suite
Go High Level
TikTok
Google Search Console
Surfer SEO
Microsoft 365
ChatGPT
Google Analytics Meta Business Suite Go High Level Instagram Facebook TikTok Google Search Console Surfer SEO Microsoft 365 ChatGPT
View portfolio
LETS WORK TOGETHER LETS WORK TOGETHER LETS WORK TOGETHER
LETS WORK TOGETHER LETS WORK TOGETHER LETS WORK TOGETHER
LETS WORK TOGETHER LETS WORK TOGETHER LETS WORK TOGETHER
LETS WORK TOGETHER LETS WORK TOGETHER LETS WORK TOGETHER